
A warning before you read. This article will challenge and contradict some of your well-formed opinions and views of bloggers such as myself. You may, in fact, feel let down or betrayed at first and that is understandable. I'm announcing this ahead of time to save you the heartache of losing, all at once, a perhaps precious preconceived notion that no doubt forms a fundamental pillar in your view of the world at large. In fact, it's really only the setup to the article that you may find shocking.
The rest, I assure you, is enraging, but quite harmless. This all said, I shall continue, but don't blame me when your universe comes crashing down around your ears and you find yourself questioning even the most basic of principles of your existence, like up and down, colour, and love.
So here it is: I try and watch what I eat and maintain some semblance of a figure. (Everyone still with me? Any heart attacks? Shattered dreams?) I don't just sit here amidst endless spent bags of chips, bingeing on junk, drinking endless triple-shot expresso colas and, trust me, there is no fine, gossamer layer of "cheese" powder coating my computer keys. That said, I'm not some crazy health nut who eats only salads and yogurt. About the only part of my regime that I find slightly embarrassing is that I tend to count calories. But you know what? It works, so screw off with the OCD, counting cards jokes.
What this calorie counting has revealed to me is an interesting pattern on behalf of packaged food providers of all types. You see, I often find myself absent-mindedly checking the backs of items at the store and weighing their delicious quotient against their waste-line impact and how these factors stack up against other edible options. For instance, a 300 calorie lean turkey sandwich is low in calories and is adequately flavourful, but for 100 calories more the three-cheese chipotle enchilada may give my tongue an orgasm. It's a tough decision, to be sure.
But what's the pattern, you ask. This is elementary. Surely I'm not just pointing out that if it tastes good then it's bad for you. Everyone knows that, and you really can't blame the food maker. Well, duh. But what I'm really getting at is something I hope you noticed in the previous paragraph. A little mathematical oddity, perhaps? Did you happen to catch that I implied that the spicy Mexican treat was only 400 calories?
Aaahh, so that was intentional. Quite. And quite intentional on behalf of not just me in pointing it out, but on the part of the packager. What I left out was that they list "Calories per Serving" on the label, not total calories in the package. Then they list a handy number next to "Servings per Container" and you are meant to do the multiplication in your head.
Ok, ok! Maybe this is obvious, too, and makes plenty of sense. I mean, if you buy a big ol' family-sized microwave lasagna, chances are, you're not going to eat it all yourself in one sitting. There's probably a family involved, or lots of left-overs. And frankly, if you do eat such an item all at once, I doubt you care about counting calories in the first place.
The thing is, this is not just something they do with large items. I first noticed this while deciding upon wraps at Trader Joes of all places. I mean, those suckers are tasty, and who would suspect anything there. After all, even the check-out people are nice and helpful. I mean, what the eff is that about? Anyways, I'm checking out wraps and comparing their calories, when low and behold, an anomaly! How in the world can the chicken club be lower cal than the Vietnamese veggie? Amazing! I'll take it! I love mayo on just about anything. Ever had a chicken club pizza? Delish!
Wait a minute, somethings not right. Servings per Container? 2? What the eff? How in the world can two wraps of identical size, weight and packaging be considered different in this manner? According to Trader Joes, I'm to eat either the whole Vietnamese or half of the club. That's bulls**t! Am I being punked? Ashton? Nope, they're for serious here. And I don't want to just pick on Trader Joes as this happens all the time everywhere. It must be some loophole in the the FDA requirements or something. I mean, they're telling the truth, but this isn't supposed to be a place where you mislead people. This is the health information part of the packaging. I expect honestly and disclosure. But what do I get? A wanton twisting of the facts. And you know what? It hurts. This is betrayal.
Alright, I'm overreacting a little. This is what companies do. They show their products in the best light they can. I have the power not to buy, after all, and that is the ultimate power of consumerism. Even so, I'm a little upset and annoyed by this practice. I'm just trying to plan my lunch. I'm still going to make an informed choice and that may yet include the now twice as fattening chicken club wrap. But I'm not going to eat half as much just because of your completely arbitrary serving size. The extra calories don't make it any more filling, guys.
Maybe this is kind of a little thing in the grand scheme and whatnot, but I think it's yet another marker of where we're at, culturally. It's a matter of who we can trust. It would be easy to say that they aren't lying to us and hey, this is a recommendation for how much of this item you should eat and still stay within the bounds of a healthy diet. And you know what? Isn't really up to the individual to eat what they want, sacrificing what they want? Aren't we free to eat half a wrap or a whole lasagna? Yes. These things are true.
But when it comes down to it, it's still misleading. I still have to suspect their intentions and take that one extra step to make an informed decision about my health. And the more barriers there are for people, the more likely they are to just give up and not care. One wall might be tough to climb, but a hundred little walls might be work enough to not bother crossing.
You know, maybe it's not so bad. My division skills are the sharpest they've been since 4th grade.
Paragraphs per Serving: 3
Servings per Blog Entry: 4